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Tuck Executive Education at Dartmouth

At Tuck, the business of learning is personal.

Tuck Executive Education at Dartmouth designs and delivers learning initiatives that transform individuals and organizations…that help executives improve their performance as leaders so they deliver stronger results…that better equip them to drive growth, innovation, and change for their organizations.

Educational Offerings

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During the program, you will learn how to differentiate among identity, image, brand, and reputation, plan strategies to mitigate reputational risk and build reputational capital, effectively position a corporate brand and develop the optimal brand architecture, build corporate brand equity and understand the role of internal branding and external corporate-image campaigns, manage a corporate brand to survive through tough times and thrive during prosperous times, measure corporate brand equity and implement a state-of-the art brand equity measurement system.
$3900.00
Face-to-Face - Certificate
Adult
Building the bridge between brand and reputation.
Your brand and your reputation are the foundation on which your company is built. Designed for experienced executives, Brand and Reputation is a tightly focused two-and-a-half day program on how to build and maintain corporate brand and reputation. The program is led by the two thought leaders in these fields, Professors Paul Argenti and Kevin Lane Keller. They provide the latest and most comprehensive frameworks and practical insights on the art and science of managing corporate reputation and brands.

During the program, faculty will briefly share a concept or framework and an example of how it can be applied, and you will discuss or apply the concept. Our objective is to give you maximum impact and actionable insights within a short time frame.

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Develop the skills it takes to help your business thrive.
$4900.00
Face-to-Face - Certificate
Adult
Building a High-Performing Minority Business, Tucks core minority business program, is the ideal business prescription for minority- and Native Americanowned companies. It is an opportunity to evaluate your organizations health and diagnose its strengths and areas for improvement in one of the worlds top-rated business schools. Over the course of this five-day program, youll develop the skills it takes to help your business thrive. The case study for the week is your own business. Youll evaluate your overall business strategy in the context of rapidly-changing markets. Diagnose the strengths and weaknesses of your operations. Analyze a balance sheet, income statement, and statement of cash flows. Develop an effective marketing strategy. Improve your ability to communicate your vision and inspire your team. And strengthen your professional network through the relationships you make as a member of the Tuck minority business alumni community.

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$6300.00
Face-to-Face - Certificate
Adult
Tucks Business Engagement and the Information Security Professional program (BESP) is designed specifically for heads of information security (CISOs) of the Global 1000, their direct reports, and other senior information security managers who interact with colleagues across the enterprise. Participants receive a course certificate.

Offered in partnership with Tuck's Center for Digital Strategies, this program will enhance your leadership, financial, and communication skills, so that you may engage more effectively with other business leaders throughout your enterprise. You will also refine your understanding of risk management and decision making and have the opportunity to share best practices with colleagues from other companies to gain insight into the real-world issues they are facing today.

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Competencies

  • Business: Marketing, Social Media & Advertising
  • Business: Management & Leadership
  • Business: Engagement

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