Maveronâ€™s name unites â€œmaverickâ€ and â€œvision.â€ Samuel Augustus Maverick was a 19th-century pioneer in old Texas. After winning 300 head of cattle in a poker game, he defied prairie tradition and, out of humaneness, refused to brand his cattle. It was a bold moveâ€”and it took vision. The result: Every steer without a brand was called a â€œmaverickâ€ and the word entered the lexicon. At Maveron, we prize the ability to look beyond convention. Itâ€™s branded into our name. Â
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Dan Levitan founded venture capital firm Maveron in 1998 with his friend, StarbucksCEO Howard Schultz. Levitan said he was under the impression at that time that the world did not need another venture capital firm so they set out to find what they could do differently.
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